I’m German Nieves — a multidisciplinary pioneer and visual storyteller with roots in brand development and art direction.

Before launching my studio, I spent years as a professional skateboarder and cut my creative teeth at the New York City brand 10.DEEP. My work is driven by the belief that a strong visual identity can transform an idea into a lasting movement. Over the years, I’ve built brands from the ground up, shaping identities and crafting visual content that spark emotion and invite people to step into the brand’s world.

Through my service, I offer end-to-end creative direction — guiding projects from concept to final delivery. Services include:

• Brand Development & Identity Design — defining the foundation of a brand’s voice and look.

• Creative Strategy & Mood Boards — setting the visual and narrative tone for campaigns and launches.

• Proposal & Pitch Decks — translating ideas into polished, client-ready presentations.

• Lookbook & Campaign Production — directing imagery that embodies a brand’s vision.

• Styling & Art Direction — shaping the aesthetic through wardrobe, set design, and creative details.

• Video Content & Production Assets — building cinematic stories and the materials to bring them to life.

Every project combines strategy and instinct, creative precision and storytelling. The goal is always the same: to create work that connects deeply, resonates widely, and leaves an enduring impression.