Vans

This project began with a question: how could we bring two very different heritages together — Japanese textile craft and California skateboarding — in a way that felt authentic?
I was deeply involved in the concept phase, exploring Shibori’s process of folding, binding, and dyeing, and connecting its sense of controlled chaos to the unpredictability of skateboarding. I developed the narrative, built the mood boards, and worked closely with Vans to translate the textures of hand-dyed textiles onto their classic silhouettes.
For me, it was about more than creating a pattern — it was about creating a rhythm and a feeling, a collision of patience and raw energy that could only exist in the space where tradition meets skate culture.

Paterson

Paterson, NJ

For Paterson’s Spring/Summer 2019 lookbook, I styled and directed a campaign set against the historic backdrop of the Knickerbocker Field Club in Brooklyn. The location, one of the city’s oldest tennis clubs, carried a timeless charm that became the perfect stage to present Paterson’s blend of sport and street culture.
My role spanned from concept to execution: selecting the venue, shaping the visual narrative, and styling each look to reflect both athletic heritage and modern ease. By pairing clean tennis whites with Paterson’s playful, street-inspired pieces, the collection came to life in a setting that felt both nostalgic and fresh.
The result was a lookbook that honored tradition while pushing the brand’s identity forward — situating Paterson at the intersection of classic sport and contemporary lifestyle.
Photography by Emiliano Granado

Banff, BC

The North Face — Banff Campaign Casting
The North Face has always been about pushing boundaries—geographical, physical, and cultural. For this campaign, shot in Banff, Canada, my role was to cast models who could bring that spirit to life in a way that felt authentic and unexpected.
Instead of relying on traditional model agencies, I sourced directly from New York City’s creative community — artists, skaters, musicians, and culture shapers who embody individuality and movement. My goal was to reflect the raw, diverse energy of the city and carry it into the vast stillness of the Canadian Rockies.
The process involved building mood boards around the campaign’s themes, identifying personalities whose stories aligned with the brand’s ethos, and curating a cast that could balance presence with relatability. Each person was chosen not just for their look, but for the narrative they carried with them — ensuring the campaign imagery felt lived-in, human, and true to The North Face’s DNA.
By placing these real New Yorkers in Banff’s dramatic landscapes, the campaign created a striking visual dialogue between urban culture and wilderness exploration — showing that pushing boundaries is as much about perspective as it is about geography.

Brooklyn, NYC

Beyond The Streets x Harold Hunter Foundation Fundraiser
As producer, I helped bring to life a charity event at Beyond The Streets, the premier exhibition of graffiti and street art in Brooklyn, in support of the Harold Hunter Foundation. The night celebrated the intersection of skateboarding, art, and culture, drawing several hundred supporters — from art lovers and skateboarders to HHF’s extended community.
The event was emceed by hip-hop icon Cam’ron and attended by legendary figures including graffiti artist Eric Haze, adding depth and authenticity to the evening. A highlight of the night was a series of limited-edition, hand-painted basketballs created by skateboarder and artist Mark Gonzales. These one-of-a-kind pieces were sold to directly fund HHF programming, blending creativity and community impact in equal measure.
My role included overseeing production logistics, curating the flow of the night, and ensuring the event bridged the worlds of art, skateboarding, and philanthropy in a way that felt both seamless and meaningful.

Summer Lookbook

Honing in my creative eye during my time at New York streetwear pioneer 10.DEEP, where I learned to treat design as a language and apparel as storytelling. Immersed in a world where skateboarding, hip-hop, graffiti, and punk overlapped, I developed an instinct for merging cultures without losing authenticity. That foundation—bold graphics, functional credibility, and layered cultural references—continues to shape my approach to visual design.